Imagine if there was a whistle you could blow and that every time you did, your perfect customer came running.
This whistle is like music to their ears, and by the time they reach you, they’re begging to pay for your products or services. Guess what? That whistle does exist, it’s called your brand. If it’s not, it’s because you’ve approached brand strategy wrong, but I have some good news, it’s not too late!
The most critical mistake a start-up or small business owner can make, is trying to market their product or services to the wrong person. The second most critical stake, is providing these products or services to not so perfect customers.
Instead of wasting time, energy, and resources, marketing to the wrong people, business leaders need to adopt a dog whistle branding mindset.
Stop praying and spraying precious marketing dollars all over the internet, making a bunch of noise to attract attention. It’s not working, it’s why you don’t have any return on investment from that PR or marketing firm you have on return for 10k a month, and no leads. Ha, the jokes on you!
Instead of burning through cash on marketing that doesn’t work, take some time to dial in your brand.
Make it easy for your perfect customers to find you, engage with you, and tell all their friends how amazing your products and services are. Stop settling for prospect calls and start chasing perfect customer calls!. The type of calls that from the moment you open your mouth, you have a perfect customer. Not only will they be hooked on who you are and what you stand for, but the day you send the proposal, they immediately sign it, pay your fees upfront, and are ready to get to work! They are grateful and appreciate working with you, even sending a constant stream of referrals your way. It makes you wish all your customers could be like this. I’m here to tell you they can, you just need to apply Dog Whistle Branding (DWB).
DWB is a 3-step branding framework by the team at IRONBOUND Media, with the sole purpose of attracting your perfect customer; not your not-so-perfect customer or the clients to keep the lights on.
We only want the rock stars, the clients are a pleasure to work with, pay you a premium, and recommend you to all their friends and colleagues. Hell, I’m willing to bet they’d wash your car for you if you asked them. Maybe not wash your car, but you get the point.
